Tourism Indaba: most booking done online, guests told

2012-05-12 00:00

HUNDREDS of international tour operators and travel personnel arrived at Durban’s ICC yesterday afternoon for the start of this year’s travel and tourism Indaba.

Cloudy skies and threats of heavy rain had city officials worried, but Durban soon lived up to its reputation as a year-round warm and sunny city, with visitors opting for midsummer gear.

Said one tour operator from the UK: “I’ve always heard about your great winter weather in KZN. This is like summer, fantastic.”

Tourism Minister Marthinus van Schalkwyk will be opening the Indaba, which this year focuses on adventure and youth tourism and affordable holidays.

At a specially convened workshop yesterday, small and medium tourism enterprises were encouraged to “think out of the box” and not be fearful to join the big players.

Thekiso Rakolojano, marketing and communication manager for the SA Tourism Grading Council (part of the government’s tourism enterprise programme) said focused marketing was essential.

“… It’s about embracing the whole world of Internet technology. When you think that 75% of tourism is done online, including flights, tour bookings and accommodation, then those who don’t participate in social media are going to lose out big time.”

He said that once graded, a tourism destination, however small, could avail itself of a vast network of national and international opportunities as well as skills training and funding.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.