Vodacom in campaign to curb texting and driving

2015-04-01 00:00

A CELLPHONE service provider has launched an initiative to curb texting and driving.

Vodacom’s W8_2send — pronounced “wait to send” — encourages South Africans to pledge to never text while driving.

The campaign is aimed at creating as much awareness of the dangers of texting while driving as possible and uses social media to spread the message.

“We wanted to find a way to engage as well as educate South Africans around the dangers of texting and driving,” said Vodacom’s chief officer of corporate affairs Maya Makanjee.

Making a pledge involves visiting www.w82send.co.za and pledging via Facebook post or a tweet on Twitter.

By yesterday afternoon, the campaign had just under 800 pledges.

The website also includes a game, safety tips and advice on how to operate devices hands-free on different platforms.

“Most South Africans are aware that texting while driving is unsafe, but what they often don’t realise is just how dangerous it is. According to Arrive Alive, studies have suggested that texting while driving is even riskier than driving under the influence of alcohol or drugs.

“The W8_2send game is an engaging way to demonstrate this

“Its purpose is to create a memorable experience that will make people think twice before they tweet, post or text on the road,” said Makanjee.

The network is now engaging other industry stakeholders and the government to become partners in the initiative.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.