‘We are all a little mad’

2013-02-21 00:00

MOST track athletes have a psychological problem or two.

This is the message Oscar Pistorius gives in an advertisement for Nike’s “Always On” campaign, which is currently on YouTube.

In the advertisement, which is presented as a mini interview, the Blade Runner also says he is addicted to perfection, on the track and off it.

He relates how, when he stops at a traffic light, he does not look right or left, but only focuses on the green light. He explains it is a way for him to test his reaction times.

“As soon as the light goes green, I normally spin my wheels.”

The adverts shows how Pistorius, clad in Nike-branded clothes, runs around a track on his famous blades.

As his bulging muscles flash by the screen, Pistorius can be heard explaining in the voice-over that when he competes, he wants to make his opponents understand that it is his track and they are only visitors.

Pistorius said in a statement at the Pretoria Magistrate’s Court yesterday that he earned some R5,6 million per year from his career as a professional athlete.

His image consultant told the media he would not immediately be selling off any of his assets to cover the fast-growing fees of his legal and publicity teams.

Nike and Oakley cancelled their sponsorship of Pistorius when he was charged with murder.

Nike has also removed billboards with the suddenly contentious wording “I am the bullet in the chamber” and said the company would not be using Pistorius in future advertisements.

Oakley said it would cancel its contract with immediate effect because of the charges against Pistorius.

Lunice Johnston, of Vuma Reputation Management, Pistorius’s image consultant, said his sponsors hadthe right to take their own decisions in terms of their relationship with the athlete.

Johnston said the sponsors were very sensitive about the tragic events of the past week and although Pistorius’s management team was in talks with the sponsors, each sponsor had its own position and Vuma could not talk on their behalf.

Pistorius told the court he owns three properties on which bonds valued at a total of about R3,6 million had been taken out.

Sister paper Beeld learnt that Pistorius was in the process of buying another property in Atholl, Johannesburg, which was advertised for R9,8 million.

He has reportedly already paid a large deposit on the property.

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