Woolies: Retailer reopens Facebook page after storm of abuse

2012-09-11 00:00

WOOLWORTHS has fully reopened its Facebook page after temporarily disabling the feature for users to make wall posts since last Thursday.

This came after the retailer’s Facebook wall was bombarded with abusive comments over the company’s employment policies.

The page was made available for wall posting again yesterday morning, but the abuse did not end there. Users continued to target the page throughout the weekend as a platform to vent frustrations against the retail giant on previous posts, which were still available to comment on.

On Thursday last week, Woolworths posted the following statement on its page:

“Woolies fans,

Disabling our wall was not a decision we took lightly and not one we’re particularly happy about. But when your page becomes little more than a platform for a well-orchestrated campaign of hate speech, we owe it to our customers not to subject them to such vitriol in our own house.

“We have, in a variety of channels, repeatedly refuted the claims being made against us.

“We have also … allowed thousands of comments on our Facebook page, debating the pros and cons of employment equity as a national debate … deleting only overt hate speech and comments inciting violence …”

Woolworth told The Witness that it had a dedicated social media team to deal with the page and engaged with the customers who posted messages to them.

The abuse against the company stemmed from accusations that Woolworths did not employ white people, but adverts from the company were featured in Sunday newspapers stating the contrary.

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