CANON UPGRADES ITS BEST-SELLING SLR - NEW EOS 350D NOW OFFERS 8.0 MEGAPIXEL PERFORMANCE
Apr 04 2006 03:46:56:843PM  - (SA)  

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The EOS 350D Digital features a newly developed, second generation, low noise APS-C size 8.0 Megapixel CMOS sensor - the fourth new CMOS sensor from Canon in just twelve months. It is powered by the same DIGIC II image processor found in Canon's professional series D-SLR cameras, and features three-frame per second, 14 frame burst operation, USB 2.0 Hi-Speed interface, simultaneous RAW and Large JPEG writing and 0.2 second start up time.

Also, the camera is more than 10 percent lighter and 25 percent smaller than the EOS 300D. It is available in both black and silver finishes.

"The camera combines ease of use with many of the same compelling technologies found in Canon's professional series EOS cameras, chosen by more than 70 percent of pro photographers at the 2004 Athens Olympics," says Roger Machin, product manager at Canon Consumer Imaging SA.

"For the first time, every camera in the EOS digital range now incorporates a Canon original CMOS sensor and Canon DIGIC II processor."

With plain language menus, intuitive controls and default settings chosen to reflect general every-day use, the EOS 350D Digital is designed to appeal to digital still compact users looking to expand their creativity, and film SLR users who have been waiting for 8.0 Megapixel performance at this price point. It will be available as body only and in kit form with the new EF-S 18-55mm f/3.5-5.6 II lens.

Improvements over the EOS 300D

The new CMOS sensor and high performance DIGIC II performance lead a number of improvements to the EOS 300D. Other advances include E-TTL II distance-linked flash metering for easy, consistent and precise flash exposures.

Users can also select between three focus modes: One-Shot AF, AI SERVO and AI Focus. Also, writing to memory card is 3.5 times faster and the interface is upgraded to USB 2.0 Hi-Speed for fast image downloads. Mirror lock-up and 2nd curtain flash have also been added.

Additionally, the pop-up flash has a guide number of 13 and sits even higher (95.5mm) above the optical axis than on the EOS 300D, helping suppress red eye effect and reducing the possibility of lens barrel shadow.

Lab-quality prints can also be produced without the need for a computer by directly connecting the EOS 350D Digital to any PictBridge compatible photo printer via the supplied USB cable.

The EOS 350's shutter speeds extend from 30 sec to 1/4000 sec, plus bulb and high-speed x-sync at 1/200s. The memory card slot supports 2GB and higher CompactFlash Type I and II cards. Optional wired or infra red wireless remote control is available.

The camera comes complete with NB-2LH battery pack, charger, USB cable, video cable, wide embroidered anti-slip neck strap.

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