Nadia Padayachi

SA's celeb culture revised

2004-12-17 09:26

Last week I wrote about my wish list for 2005, which I thought I'd get in early. Doing things in reverse, I decided to revise this year's significant happenings in our celeb culture.

There are a few notable changes, which I'd like to elaborate on over two weeks. This was an eventful year for our modern culture!

Generally, the public's fascination with celebrities isn't particularly unique.

Most girls think that Brad Pitt is hot and we all wanted Jennifer Aniston's hair at some time.

The change this year is that things have come closer to home. South Africans have become interested in knowing not only about international celebs, but about their locals ones too.

Celebrities have also started realising that two is more powerful than one.

2004 will be known as the year of the celeb couples. Minki van der Westhuizen and Graeme Smith; Jacques Kallis and Cindy Nel; Kerry McGregor and Neil McKenzie; Danny K and Lee-Ann Liebenberg and lesser known Chris Erasmus and Tanit Phoenix. Ahhhh, this could become a bit boring really!

Half-baked models with sportsmen or sometimes, a bubblegum music star or just another Men's Health model.

Now that Danny has caught the eye of Ms Liebenberg, he seems to be taken a tat bit more seriously. Not so bubble-gum. Way more of a catch.

Some knew who Minki was before she became our star captain's partner. But both of their profiles were boosted when they were ready to announce their relationship to the world (making the front page of newspapers around the country).

So if you really want to be famous, there are a few optional formulae, depending on which category you?d fall under:
Model + Model = Famous
Model + Sportsman = Famous
Model + Singer = Famous

Therefore students, you'll see that there are two constants, the model (with or even without a boob job) and the outcome, becoming more famous.

I do wonder how real these relationships are. Perhaps they last longer than a lot of relationships because both partners are jet-setting around the world so often that they don't have to deal with each other that often.

It's more of a long-distance thing were it's "I miss you so much, can't wait to get home to a normal climate and not this sh*** tropical weather! Work is so tough!"

Are these people together because they work well as a team? Do you think they are just making appearances as a couple?

There's no doubt that they attract more attention this way and probably get invited more often to events.

Yes some are real - Jacques and Cindy are apparently getting married. If it is real, and they'd want the relationship to last, would they have considered not revealing to the public?

Once in the public domain, the relationship takes a different route. Then again, you can't live life hiding something so important away from everyone. After all, who would take the pretty face to the masked ball?

  • Nadia Padayachi is a publicist at a Cape Town publicity agency.

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