Chris Moerdyk

At home with a tsunami of technology

2012-06-18 09:05

Chris Moerdyk

Technology is going to play and enormous role in the home of the future. Both for those who want to protect the environment and for technology junkies.

There is an ever growing array of products available for modern home builders intent on saving the planet. Electricity generation from wind turbines and solar panels is being augmented by products that insulate better, allow for lower carbon footprints and protect surfaces.  Household appliances are becoming greener by the day not only using less water, electricity and gas but also keeping dust, bugs and all manner of germs at bay.

But, the techno junkie is the one who is going to get the most excited about the home of the future.

A few years ago, I accompanied the MD of my client, Sony South Africa, to Japan where deep in their research and development department, they had an extremely futuristic home where views out of picture windows were anything you wanted them to be.

Lying in bed and looking up through a skylight you could summon up a starlit night from anywhere in the southern or northern hemispheres or even  a highveld thunderstorm.

On warm evenings you could programme the curtains to move gently allowing in a breeze filled with the smell of jasmine.  All smoke and mirrors of course, but incredibly realistic. Ideal for people who live in flats in the middle of smoky cities.

But, most interesting of all was the home lifestyle that Sony predicted then and which is now a fait d'accompli in Japan and becoming a reality here.

That is a home computer of home server connected to the world by fibre optic cables and capable of internet download speeds of 100mb/sec or more. In layman's terms that's fast enough to download full length movie in about four minutes.

This server would deliver movies, telephone, television, radio, digital newspapers, magazines and internet services to the home. It would be connected to the grocery cupboard and refrigeration and would read bar codes so that whenever you run out of anything it would either generate a shopping list or order online.

This technology will completely change the world of marketing and advertising. No longer would consumers have to remember to watch the news or wait for the newspapers, listen to the radio and watch TV hoping to see an advertisement for something they wanted.

All that would happen is that you would type into your home server, just as you do with Google now, asking for specific news you want, sports results you want, movies you want to see or products you want to buy and your computer will find it for you or alert you when a relevant news item or advertisement appears.

It will be a world of information on demand. TV on demand. Marketing will no longer be a process of companies trying to reach you with their wares but rather you asking for something you want and technology delivering it to you.

Ten years from now life at home will be very, very different.  

- Follow Chris on Twitter.

Send your comments to Chris

Disclaimer: News24 encourages freedom of speech and the expression of diverse views. The views of columnists published on News24 are therefore their own and do not necessarily represent the views of News24.


X
NEXT ON NEWS24X

SHARE:

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.