Chris Moerdyk

Sugar coated chaos

2013-01-28 07:35

Chris Moerdyk

When I was a youngster, smoking was considered a perfectly safe pursuit and mothers didn't mind kids pouring bucket loads of sugar onto their porridge and into their tea because in those days sugar gave you energy.

Unfortunately, my penchant for covering everything I consumed with sugar caught up with me to the point where I now have an incurable but manageable health condition.

Frankly, up until now I have just considered this to be entirely my fault for being guts or perhaps a bit of blame on the part of my parents who had to go without sugar during the Second World War and as a result made the most of it when supplies resumed.

But over the festive season I was watching a number of my grandchildren at various meals having more than their fare share of sugar-laden treats. Without exception, within the hour those cute little cherubs all transformed into creatures from hell.

Now, what intrigues me is that while products like tobacco, alcohol, medicines and heaven knows how many others, carry warnings within regard to excess consumption, I have yet to find any such warning on products containing sugar.

I am extremely conscious of this because I have to look carefully at food labels to make sure they don't contain refined sugar and it is remarkable just how many foods are loaded with sugar. Even mustard for crying out loud.

A cursory glance at the internet will show all manner of references to schools and even in some cases, cities wanting to stop the sale of soft drinks and snacks containing sugar.

I have to wonder why those people, who lobbied so passionately to have health warnings on cigarettes and alcohol, ignore sugar.

Logically of course, sugar is the lifeblood of big business and when something is important to big business it's pretty sure that if you complain about it, you will end up against a brick wall.

Interestingly, I had a look at the regulations that govern advertising and to my surprise I have found that according to our advertising watchdog, the statement that a excess of sugar can cause health problems is "unsubstantiated".

Which petty much means that you can advertise your sugar-loaded goodies and if any consumer should complain that the product label or ad is dangerous because the excess consumption of sugar can cause ill health - they will be told that the claim is unsubstantiated.

For heaven's sake, I would guess that anyone with a half a brain knows that if you consume too much sugar your health will inevitably suffer unless you have the metabolism of superman.

I reckon it is logical to assume that the reason you don’t see health warnings on products that contain sugar is because the sugar industry and big business just have far too much clout.

I find it very strange that there is such an outcry over relatively trivial health issues yet when it comes to sugar, nobody says a word.

I have the say though, that I am very much against all these health warning labels because they really don't achieve anything worthwhile.

But, I do find it odd that sugar seems to have completely escaped the net. Particularly as consuming sugar in excess is probably just as bad for you as the excessive consumption of alcohol.

- Follow Chris on Twitter.

Send your comments to Chris

Disclaimer: News24 encourages freedom of speech and the expression of diverse views. The views of columnists published on News24 are therefore their own and do not necessarily represent the views of News24.


- News 24

NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
14 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Music

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

The quest for understanding has reached a new intense emotional level. The more tempestuous your emotions are, the bigger the...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.