Chris Roper

'Growing your own timber'

2009-04-03 10:12

Chris Roper

The appointment of Nic Dawes to the helm of South Africa's flagship investigative weekly, the Mail & Guardian, is an important marker for those of us who would love to see South African print newspapers survive and flourish in an online age.

The biographical gumpf in the press release coinciding with Dawes' appointment, relates part of the journey he took to arrive at his lofty destination of Editor-in-Chief of the Mail & Guardian. The appointment of Dawes, and new Deputy Editor-in-Chief Rapule Tabane, is described as "a direct result of the paper's efforts to 'grow its own timber'." (The emphasis is the M&G's.)

On one level, you could read this as a (perhaps unconscious) joke about the rapid decline of the paper-based news industry here and, even more rapidly, in developed countries. But on another, the allusion to "growing its own timber" can be seen as a prescient metaphor for how the means of production of the raw material of news at the Mail & Guardian (paper and bytes) is about to undergo a rapid transformation.

Because while the press release tells us that Dawes "joined the Mail & Guardian as associate editor in 2004 from ThisDay newspaper", it doesn't tell us where Dawes worked before that, which was as News Editor for Tiscali World Online, an online only news product.

I'm sticking my neck out here, but I can't think of any editors of major South African newspapers who started out online, and ended up in print. In fact, I can't think of an international example, although I'm sure readers will enlighten me on this.

Different strokes

When Ferial Haffajee was appointed the Mail & Guardian's editor in 2004, she said the following "The key areas will remain strong investigative journalism, and to reclaim our place as the home of cutting-edge features and photojournalism".

When Dawes was appointed, he said this: "I am grateful to Trevor Ncube and the board for entrusting me with the job of continuing to building a fine newspaper and website". And according to The Media Online, "he intends to converge the newsrooms of the print and on-line titles. 'I plan to move the news desks into the same physical space, so they can work together more closely. This will result in strong positions for both products in the media sphere'."

Notice the difference? From photojournalism to websites, in five very short years. I might be reading too much into this appointment, but if any newspaper in South Africa is going to emulate the Financial Times' "web ready" model of creating news on the web, and only then disseminating it to print, it would be the Mail & Guardian.

In part, this would be because the newspaper has a long history of being online, as mg.co.za was our first local news site. But in truth, this can be a double-edged light sabre, as the interweb geeks are wont to say. Websites can become as hidebound as print products, and especially ones that exist as offshoots of successful brands that resist cannibalisation.

Students of the bloody revolution that is the transition from print to online will say that moving two newsrooms together isn't going far enough. There should only be one newsroom, and one product that is platform-agnostic (if I might be allowed the use of a crude neologism), even if the content is differentiated according to the device on which it is accessed (newspaper, iPhone, mobile, website, and so on).

But the real reason why the M&G's current marriage of print and online could eventually result in giving birth to the Siamese twins that is the ideal 21st Century news product, is that a weekly newspaper has a much more compelling editorial reason to move to a daily publishing schedule.

Breaking news online

I'm almost tempted to suggest that our daily newspapers should consider adopting a model which transfers the breaking news onus online, and which entails moving to a weekly publishing schedule for the print product.

This would only make sense if the revenue generated by the online component (in which I include mobile), plus the savings on production costs, and plus the advertising revenue that can be made by a weekly flagship edition, equals or betters the revenue created by a daily plus a half-hearted attempt at a website.

But leaving the numbers out of it, there's also this point of view: your dailies, we're told, are doomed anyway. You could delay the inevitable, or you could embrace the new opportunities. People will probably always want a print product, they just won't want it as often. Here's the chance to own both parts of the market, with the revenue burden shifted.

Will this be where the Mail & Guardian is headed? Only time will tell, as they say in the classics. But, in the same way that those classics are now available for free download, the concept of time has also changed.

Time online is faster than the vegetal growth that print is used to, and I suspect we'll see an M&G 2.0 sooner rather than later.

  • Chris Roper is the editor-in-chief of 24.com, and blogs on chrisroper.co.za

    X
    NEXT ON NEWS24X

  • SHARE:

    24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

    Comment on this story
    10 comments
    Comments have been closed for this article.

    Inside News24

     
    /News

    Book flights

    Compare, Book, Fly

    Traffic Alerts
    There are new stories on the homepage. Click here to see them.
     
    English
    Afrikaans
    isiZulu

    Hello 

    Create Profile

    Creating your profile will enable you to submit photos and stories to get published on News24.


    Please provide a username for your profile page:

    This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

    Settings

    Location Settings

    News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




    Facebook Sign-In

    Hi News addict,

    Join the News24 Community to be involved in breaking the news.

    Log in with Facebook to comment and personalise news, weather and listings.