Chris Moerdyk is the former head of strategic planning and public affairs at BMW South Africa. He was listed in a 2006 Markinor corporate survey as one of South Africa's top 10 marketing thought leaders. He now spends his time as a marketing analyst as well as commentator on marketing and branding for newspapers, magazines and online.
Chris Moerdyk
2009-10-19 07:48
70 comments | 6236 views
Generally speaking, the retail industry still considers customers to be about one point of IQ above the level of moron, says Chris Moerdyk.
Chris Moerdyk
2009-10-05 08:22
129 comments | 10043 views
Chris Moerdyk can't understand why so many people have been hot and bothered about Julius Malema supporting athletics boss, Leonard Chuene.
Chris Moerdyk
2009-09-21 06:34
28 comments | 2157 views
With so many TV channels, radio stations, newspapers and websites to choose from, South Africans don't have time for sloppy advertising, writes Chris Moerdyk.