Yahoo, CBS in web video deal
2008-06-05 09:14
New York - CBS Corp said it
reached a deal to allow its web videos to be carried by Yahoo
Inc, part of a broader plan by the media company to add new
outlets for its television shows.
The deal would have Yahoo join the CBS Audience Network,
which already includes major outlets like Google Inc's YouTube,
Time Warner Inc's AOL and Microsoft Corp's MSN, as well as
sites like Joost, Veoh, and Bebo.
The Audience Network offers short-form clips from CBS, CSTV
and Showtime, and before the inclusion of Yahoo reached nearly
90% of the web. The clips are advertising-supported and
free to consumers.
CBS has maintained that it prefers to make its content
available in as many places as possible, unlike competitors
such as NBC Universal, which has tighter restrictions on where
its entertainment is distributed.
General Electric Co's NBC Universal and News Corp have
teamed together to launch website Hulu, which carries a range
of TV and movie clips.
So far, however, CBS has stopped short of joining that
site, pursuing a host of other deals with its Audience
Network.
- Reuters