Beer-drinking men under threat
2008-11-18 09:55
Canberra - The beer-drinking,
blunt-talking Australian male of legend is under threat,
replaced by men more likely to drink champagne and talk fashion
and hair than football results, according to a new survey.
The survey found 75% of Aussie men were more likely
to bring champagne and a cheese platter to a barbeque, rather
than the traditional box of beer and raw meat for cooking.
One-in-two men also now favoured yoga or pilates exercises
to football and cricket at the weekend, the survey of 500 men
for boutique brewing company Barons found on Tuesday.
"Many single women are crying out that its almost
impossible to find a real man," Barons Chief Executive Scott
Garnett said.
The survey found the laconic outback Aussie image
popularised by Crocodile Dundee of cinema fame had been largely
replaced by so-called metrosexual men, more at home with the
sophisticated shopping and restaurants of the country's biggest
cities.
Around six-in-10 Aussie men said they preferred to meet
friends at a cafe or restaurant to a pub, while 80% of
those surveyed spent more on their appearance than a decade
ago.
But only one-in-four of those questioned by McCrindle
Research believed the metrosexual trend was a good thing, with
Aussie men mostly seeing it as another way to pick up women,
the results showed.
- Reuters