Adult website offers to sponsor Bafana

By Drum Digital
19 November 2013

Adult website Ashley Madison has offered national soccer team Bafana Bafana a sponsorship deal of nearly R10 million.

Adult website Ashley Madison has offered national soccer team Bafana Bafana a sponsorship deal of nearly R10 million, The Star reported on Tuesday.

The site's chief executive and founder Noel Biderman said his website, whose slogan is "life is short, have an affair", could fill the sponsorship gap left after Puma pulled its support for the SA Football Association (Safa).

Biderman reportedly wrote a letter to Safa boss Danny Jordaan.

"Sportsmen are famous for their cheating ways and we feel linking our dating site with this impressive club's performance historically and tying in to its future will create a powerful partnership," he reportedly said in the letter.

Safa spokesman Dominic Chimhavi dismissed the offer as a marketing ploy.

"We haven't received a single letter," he told the newspaper.

"Anyway, the Bafana Bafana brand is a national asset and we wouldn't want it to be associated with something that will make it a laughing stock."

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