Celebrities driving voting campaign

By Drum Digital
28 January 2014

Electoral Commission (IEC) is going to great lengths to get young people in South Africa to vote.

The IEC is making use of the profile of popular musicians and media personalities advertising campaigns.

Toya Delazy, Anele Mdoda, HHP are  Khuli Chana are among celebrities that feature in the campaign, talking about why voting is so important to them and challenging young people to find their own reasons to vote.

The TV and radio campaign is being supported by the use of social media platforms YouTube, Facebook, Mxit and Twitter.

The featured celebrities have over a million Twitter followers between them, and it is hoped that by engaging their followers on these platforms, they will encourage young South Africans to join the conversation about why it is important for them to vote.

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- Source: SAnews.gov.za

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