Cell C comes on board as headline sponsor of Miss SA

By Drum Digital
04 February 2014

Cell C is the new headline sponsor of The Miss South Africa pageant in line with their Believe Manifesto and on-going strategy to empower women.

Suzette van der Merwe, Executive: Commercial Communications for Cell C and the 1990 Miss South Africa explained why Cell C decided to come on board as a  headline sponsor: “Sun International has repositioned the Miss SA brand to make it more relevant in today’s society and aligns with Cell C’s strategy to empower women. Like Sun International and the Miss SA brand, Cell C’s goal is to support bold, confident and beautiful young women who have the power to inspire a nation and make a difference.

Cell C is the new headline sponsor of The Miss South Africa pageant in line with their Believe Manifesto and on-going strategy to empower women.

Suzette van der Merwe, Executive: Commercial Communications for Cell C and the 1990 Miss South Africa explained why Cell C decided to come on board as a  headline sponsor: “Sun International has repositioned the Miss SA brand to make it more relevant in today’s society and aligns with Cell C’s strategy to empower women. Like Sun International and the Miss SA brand, Cell C’s goal is to support bold, confident and beautiful young women who have the power to inspire a nation and make a difference.

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