CELL C seeks next web star

By Drum Digital
15 September 2016

In an attempt to break the internet, Cell C has launched an online talent show on the Cell C channel on YouTube, titled #BreakTheNet (#BTN), its aim: to find the next big internet sensation

By Koketso Mashika

In an attempt to break the internet, Cell C has launched an online talent show on the Cell C channel on YouTube, titled #BreakTheNet (#BTN). Its aim: to find the next big internet sensation!

“We feel that the time is right to begin delivering incredible content through new channels,” says Cell C CEO Jose Dos Santos.

Contestants can only enter through a specialized app. “We have specifically designed the Cell C Reality App to enable customers to be able to easily participate and for the rest to view and be part of this exciting new reality show,” he adds.

Working on unearthing this next big internet sensation alongside Cell C and their partners, Bl!nk Pictures are some of the crème de la crème of social media including Suzelle of Suzelle DIY, actor Blessing Xaba, instragram star Ofentse Mwase and online personality Theodora Lee. They will act as mentors for the contestants, while Derick Watts and the Sunday Blues anchor the show.

If you fancy yourself as the next Moshe Ndiki, download the Cell C Reality App and get clicking!

Entries open Thursday 15 September.

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