Chinese realtors hire ‘fake’ celebrities to help sell properties

By Drum Digital
30 April 2015

Chinese real estate developers are hiring people to pose as celebrities to help their agents sell properties in "ghost towns".

Chinese real estate developers are hiring  people to pose as celebrities to help their agents sell properties in "ghost towns".

According to a new mini-documentary by the New York Times, the innovative gimmick by the estate developers is aimed at boosting the country’s flagging property sales in remote areas.

In the film, Times' David Borenstein traveled to regions in West China, and he filmed specialty firms that collect groups of foreigners whom they rent out to attend events.

"There are many places in China, especially in remote places, where the houses are really overvalued," a real estate agent from the outskirts of Chongqing told the New York Times. "But there is this trick: make it international." The client can pick and choose who they want to pose at their event, down to the foreigner’s nationality and skin colour.

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