Earning big bucks

By Drum Digital
11 October 2013

These Mzansi TV darlings have worked hard to build their brands - not they're smiling all the way to the bank.

American superstars sure know how to cash in on their fame. Take a look at Beyoncé, Britney Spears and Rihanna, for example, and how they use their celebrity standing to extend their CVs and bank accounts. Although we might not quite reach the dizzy earning heights of the stars of the States, our own Mzansi celebs are starting to catch on.

During the past five years, they have also learnt how to harness their popularity as a salary supplement.

Being on TV might help them grow their fan base, but it’s the high-paying MC work, endorsements and guest appearances that really rake in the bucks.

DRUM did a comparison of the current three so-called “It” girls in the entertainment industry to answer the question of who’s earning the most money.

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