e.tv developing two more telenovelas

By Drum Digital
25 May 2015

e.tv which has found ratings success by embracing the telenovela genre is ramping up to bring viewers the next one entitled Gold Diggers, with another two telenovelas already in development.

e.tv which has found ratings success by embracing the telenovela genre is ramping up to bring viewers the next one entitled Gold Diggers, with another two telenovelas already in development.

South Africa’s only free-to-air commercial TV broadcaster has found success with the popular funeral-home set Ashes to Ashes which started in March and which was quickly extended from four to five days a week at 20:00 on the e.tv schedule.

So successful has the breakout show been which scooped up several of SABC1’s fired Generations actors who’ve found new love from audiences who’ve crossed over, that the telenovela – a limited episode soap with a definite ending – might actually now become a primetime drama series.

Set to conclude in early August, all indications are there that Ashes to Ashes will return to the e.tv schedule in months.

The Ashes to Ashes cast is going to expand with brand-new characters just months before its August conclusion – something which never happens to a TV production winding down.

Furthermore the end in August is also suddenly quietly, yet noticeable, now being billed by e.tv as the “season finale” and not the “series finale” – a subtle yet important difference.

Channel24 can already reveal that e.tv’s second locally produced telenovela, Gold Diggers, will follow Ashes to Ashes in the spring schedule and will revolve – very much like when SABC3’s soap Isidingo began before it steadily moved away from its roots – around an extended mining community and the complexities of South African miners’ lives.

‘The locally produced telenovela as genre is here to stay,” Monde Twala, the managing director of e.tv channels tells Channel24.

“Local telenovelas are definitely here to stay. E.tv’s got a longterm view on our telenovela slate. We already have another telenovela coming which is Gold Diggers and we already have another additional two telenovelas in development.

Source: News24wire.com

Find Love!

Men
Women