EUFA Champions League strikes a deal with Nissan

By Drum Digital
12 April 2014

Nissan Motor Co. Ltd has confirmed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup.

This is Nissan’s largest ever sponsorship deal and will establish the vehicle manufacturer as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.

“We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success,” Marketing Director of UEFA Events SA Guy-Laurent Epstein said.

Addressing the question of what this has to do with South Africa.

Managing Director of Sales and Marketing at Nissan South Africa said, “As a nation of soccer lovers, the UEFA Championship League has a huge following in South Africa and rest of the African continent.”

He added, “The sponsorship is, therefore, a great platform to showcase the Nissan brand in one of our targeted growth regions.”

As an official partner, Japanese manufacturer will have extensive rights to the matches, pre-match training sessions, content, media, hospitality, events and the Final.

-Phakamani Mvelashe

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