Facebook opens first office in Africa

By Drum Digital
30 June 2015

The largest social networking site, Facebook has opened its first African office in Johannesburg.

The largest social networking site, Facebook has opened its first African office in Johannesburg.

Mail & Guardian reports that the office will be headed by a former executive at the advertising agency, Ogilyv - Nunu Ntshingila.

In a statement released by the site, the company has realised that there is serious potential growth in Africa.

"This office will support the significant growth in business and people using Facebook," said the statement.

"We are inspired by the incredible ways people and business in Africa use Facebook to connect," revealed regional vice president for Facebook, Nicola Mendelsohn.

The social platform has realised that mobile is a great big part of the way Facebook is used in the continent with more than 80% of people accessing the network from their mobile phones.

"Mobile is not a trend; it's the fastest development in communications we've ever seen," said Mendelsohn.

For now, Facebook will focus on Kenya, Nigeria and South Africa and later on spread to other states.

The statement released by the site revealed that they would "partner with government, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide."

Source: Mail&Guardian

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