Happiness Is A Four-Letter Word earns over R10million

By Drum Digital
23 March 2016

The film adaptation of Cynthia Jele’s award-winning novel, Happiness Is A Four-Letter Word has grossed over R10-million at the South African box office.

The film adaptation of Cynthia Jele’s award-winning novel, Happiness Is A Four-Letter Word has grossed over R10-million at the South African box office.

Making the announcement through Facebook on Tuesday, producer Junaid Ahmed said:  “Happiness is a Four- Letter Word surged past the R10 million mark at the box office yesterday!!!”

Junaid went on to thank the audiences for the support they’ve shown for the film, saying that it “indicates an exciting shift in the SA film landscape and such support strengthens our resolve in making films that resonate with our audiences.”

The romantic drama is directed by Thabang Moleya and features Mmabatho Montsho, Khanyi Mbau, Renate Stuurman, Chris Attoh, James van Heldinge, Terence Bridget, Richard Lukunku, Tongay Chirisa, Daniel Hadebe and Hlomla Dandala.

The movie is about three friends who live in Joburg, who are going through a phase of finding love and happiness in the City of Gold and made R5million in 10 days of being out.

Debuting at number 3 on 19 February, Happiness Is A Four Letter Word continues to rank in the Top 10 fairing well against Hollywood movies the likes of 50 Shades of Black, Hail Caesar, The Big Short and The Danish Girl.

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