How to make the most of Black Friday sales

By Drum Digital
24 November 2016

Shoppers are gearing up to find the best Black Friday retail discounts, this U.S. shopping tradition, that follows the Thanksgiving holiday, has caught the imagination of local retailers, keen on emptying the pockets of consumers

Shoppers are gearing up to find the best Black Friday retail discounts. This U.S. shopping tradition, that follows the Thanksgiving holiday, has caught the imagination of local retailers, keen on emptying the pockets of consumers.

While you can get excellent prices and save a few rands off everyday items or maybe even buy your Christmas presents early, keep the following in mind before you open your wallet:

  1. Go prepared. Clever shoppers should have an idea of what the ‘normal’ retail prices are for certain products of interest. That way, you can recognise when retailers are overstating the discounts.
  2. Choose with care. Before paying for something, make sure you read the finer details very carefully – make sure the barcode matches the product that is on special.

Also, when buying bigger items such as electronics, pay attention to the product specifications (such as model numbers) as well as to any promises around delivery and timelines.

  1. Identify the best deals. This applies especially to those shopping online, says Kevin Tucker, founder of leading product discovery and comparison service, PriceCheck.

“It’s important that shoppers understand how to navigate local e-commerce sites safely and seamlessly.”

Tucker advises shoppers to avoid buying “deals” on classifieds platforms and to only shop with established and reputable e-tailers and brands.

  1. Be on your guard. While shoppers can expect some amazing deals on the day, sometimes they really are too good to be true, Tucker advises. “It’s worth sticking with the names and brands you already know, and investigating every deal before jumping in,” he adds.

“While some retailers might dangle big discounts, it doesn’t always mean that the product will arrive on your doorstep the next day,” says Tucker. “We recommend that consumers ensure that retailers can follow through on their customer service expectations and deliver…in all senses of the word.”

  1. Watch out for criminals. Be safe and aware that cybercriminals will also be looking to benefit from the Black Friday online boom. The normal guidelines of good sense and logic should apply, but consumers must be even more vigilant than usual on the day and following Black Friday.

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