Instagram launches a new account for music lovers

By Drum Digital
30 April 2015

Photo-sharing service Instagram has launched a new account showcasing musicians and music lovers.

The Facebook-owned company has launched a new, internally operated account, @Music.

Among the more than 300 million people who use Instagram, the company says more than 25 % of the most popular accounts belong to musicians.

Alex Suskind, music editor at Instagram, says “musicians lead really interesting lives, and Instagram has become a way for them to show their fans who they are and to give them a look inside of their world.”

Alex says the service isn’t just for promoting high-profile artists but helping to break emerging talent as well.

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