iNumber Number wins at the box office

By Drum Digital
29 April 2014

On its opening weekend, the thriller ‘iNumber at number was number seven on the industry's top ten.

On its opening weekend, the  thriller ‘iNumber at number was number seven on the industry's top ten, along with blockbusters like ‘The Amazing Spider-Man 2', ‘3 Days to Kill', and ‘The Colony'.

According to a statement released on Tuesday, the film has earned 19% more than the popular 2008 gangster movie ‘Jerusalema', and has this far earned 4% more than the 2011 heist movie ‘How to Steal 2 Million'. It has also earned 81% of the box office takings raked in by Oscar winner ‘Tsotsi' on its opening weekend in 2005.

“We are all excited to see that local audiences are embracing the film,” says director Donovan Marsh.

“This is an excellent achievement for a film on its opening weekend,” adds Helen Kuun in the statement, CEO of Indigenous Film Distribution, which is distributing the film in South Africa. “It's an indication of the quality of the film and the outstanding performances of the actors. ‘iNumber Number' is a high-energy crowd pleaser, and audiences are loving it.”

The film had its world premiere at the 2013 Toronto Film Festival in September 2013. It was produced by Marsh, Quizzical Pictures' Harriet Gavshon, JP Potgieter and Mariki van der Walt.

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