Jay Z's music streaming app flops

By Drum Digital
22 April 2015

Barely a month after its launch, Jay Z's music app has failed to its impress users

A few weeks ago Jay Z and a number of chart-topping artists came together to develop a music streaming app called Tidal that would help artists make more money for their music.

The app was backed by artist such as Jay's wife Beyoncé, Nicki Minaj, Rihanna, Daft Punk and Madonna and the features included high quality sound as well as high definition music videos.

According to E! Online, Tidal was doing good in the iPhone app store for the first two weeks after it was launched at the end of March and was one of the top 20 downloaded apps but it is now out of the top 700. It's reported that the price of the app could be the reason behind the drastic drop. Consumers are expected to fork out between $10 to $20 a month for the service (approximately R120 to R240) whereas other music streaming apps such Pandora and Spotify are almost free to use. It seems that the big bosses as Tidal are willing to do take the challenge brought about by the drop, the founding CEO Andy Chen along with 25 other employees have been fired. A memo circulated by the company allegedly reads that : "We've eliminated a handful of positions and refocused our company-wide talent to address departments that need support and cut redundancies." 

A new CEO has now been employed in order to try and bring up the app to good standing.

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