Kasi entrepreneur brings clean drinking water to his community

By Drum Digital
09 September 2016

Phila Magidigidi went from running a tekkie washing business to creating his own brand of bottled water, to making sure that his community does not go without clean drinking water

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This brilliant young entrepreneur is already scooping awards for his idea and initiative, and it’s only just the beginning.

His business was started in July this year, and he sold 5 000 bottles of water in one month.

“Water is life and it sometimes pains me when I hear stories of people in remote rural areas who have to compete with animals for water,” he tells DRUM.

Phila Water is becoming a house-hold brand in the township of New Crossroads in Cape Town where he’s from. His water has already started reaching other communities in the Western Cape.

His first business was called Tekkie Wash Kings, a tekkie laundry business that made him change the way he thinks about using water.

“I realised we spend a lot of water washing tekkies and it dawned on me that there are millions of people in informal settlements who don’t have access to clean drinkable water,” he says.

His business idea has seen him scoop two honorary business awards including the Best Business Idea award at iKasi Experience business pitching session in Cape Town.

Phila tells his full story in this week’s issue of DRUM.

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