Nadia Nakai’s money grows after joining Cassper Nyovest’s Family Tree

By Drum Digital
13 March 2016

Nadia Nakai displays that there is more to her than bare boobs, hip-hop beef, and bum shorts.

By Qhama Dayile

Nadia Nakai displays that there is more to her than bare boobs, hip-hop beef, and bum shorts.

Nadia started rapping at the age of 16 years old when her family moved from South Africa to Kenya.

By the time she finished high school and relocated back to Johannesburg, she had already dubbed herself rap queen, but before embarking on her musical journey she felt she needed to get some varsity education in case the music did not work out.

Nakai completed her Degree in Marketing, Communications and Media Studies at private university, Monash.

After graduating, she signed a contract with rapper, producer and businessman Sipho ‘Psyfo’ Ngwenya at Sid Records for 4 years where she officially kick-started her career as a rapper.

Nadia says being in the music industry has not been easy and she had to fight, that is the reason she feels none of the female rappers in South Africa pose any threat to her career and they will never be her competition or be on the same level as her.

Nadia claims to only see Nicki Minaj as her competition and locally, AKA, Kwesta, Reason and Riky Rick might be her biggest competitors.

Close to the end of 2015 Nadia felt Psyfo was too busy and was not giving her brand enough attention and that is when Cassper Nyovest grabbed the opportunity and signed her onto his label, Family Tree.

Nadia seized the moment and is currently working on a project with the team that Cassper has assigned for her. “Cassper is an amazing boss, very hands-on but also respects my creative process and wants us to be the best in the country,” she says.

Nadia confidently added that she is getting more bookings now, more interviews and has more resources, "Not to say that I was not doing well, I had been making money, but I’m doing better,”  She said.

Nadia is currently an ambassador for brands like Brutal fruit, Power Play, Isis hair range and she is in the process of working on her winter clothing range.

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