New, more realistic Barbie coming?

06 March 2014

There may soon be a more realistic Barbie doll on the market – one that shows an “average” appearance can also be beautiful. Nickolay Lamm, an American artist, has developed a doll, Lammily, based on the body measurements of the average 19-year-old American woman.

There may soon be a more realistic Barbie doll on the market – one that shows an “average” appearance can also be beautiful. Nickolay Lamm, an American artist, has developed a doll, Lammily, based on the body measurements of the average 19-year-old American woman.

“Lammily promotes realistic beauty standards because she is made according to typical human body proportions. She is fit and strong. She has style and wears minimal makeup,” Nickolay says in a video.

After completing his first designs and animation projects Nickolay received so much positive feedback that he decided to make the doll a reality. He hopes to raise money to produce the doll by means of crowd funding.

“I need your help to cover the costs of the first production run to make Lammily a reality so that our girls can grow up to become happier stronger women, truly confident and proud of their bodies,” he says.

Click here to see Lammily.

Lammily is very different from the traditional Barbie doll, an example of which was recently in the news after a photograph of her was used on the cover of Sports Illustrated’s annual swimwear issue.

The long-legged blonde is seen in a classic black and white swimming costume, similar to the one in which the first Barbie was sold more than 50 years ago.

The cover picture is thanks to an advertsing campaign, Unapologetic, that the producers of the classic plastic doll used to promote a positive message to women: You don’t have to apologise for who you are or how you look. That’s if you have long, blonde hair, a slim waist and long legs, hence the criticism of this campaign on Twitter. People say the campaign sets unrealistic standards of what women should look like.

Barbie has previously been criticised for her unrealistic figure, but in an open letter on her website Barbie “writes” she’s always wanted to inspire girls: “My swimming costume hangs beside the presidential designer suit, the pieman’s hat and the astronaut’s equipment in my wardrobe that reflect some of the more than 150 careers I’ve practised. I wanted to show girls the world over they can achieve anything they want to.”

What do you think of Barbie’s cover picture. Would you buy a doll like Lammily for your daughter? Mashable.com

- Shané Barnard and Suzaan Hauman

Sources: E! Online, Barbiecollector.com, Mashable.com

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