Take a Girl Child to Work Day

By Drum Digital
14 April 2014

Cell C is celebrating its 12th anniversary of the popular “take a Girl Child to Work Day” campaign on 29 May.

South Africa's third cellular operator Cell C is celebrating its 12th anniversary of the popular “Take a Girl Child to Work Day” campaign on 29 May.

This year’s theme “Dream, Believe and Achieve” aims to inspire the young learners from grade 10 to 12, to the intricacies of the “real world.”

One of the campaign’s ambassadors, Sophie Ndaba stresses the importance of grooming children.

“I grew up in an orphanage and moved between foster homes,” recalled Sophie, the most recognised actress of the popular SABC1’s soapie Generations.

“This wealthy family had shops and I would also help them on weekends and during holidays. Today, I am not only an actress but a businesswoman because of those skills I learned at a very young age,” she said.

Sophie said they will be mentoring female learners through the piloted programme called Girl Child Institute of Mentorship.

“My foundation does focus on children, but I also do give attention to boys. But I think the Cell C programme only focuses on females because they chose this speciality. Sometimes you can’t do everything. There are other projects out there for boys,” she said.

More than 50 000 girl children are expected to benefit as hundreds of companies are buying into this idea.

Ambassadors for this initiation include this year’s Miss SA, Rolene Strauss and former Miss SA, Bokang Montjane, to name just a few.

By Khosi Biyela

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