Talent Scout

By Drum Digital
26 September 2011

SUCCESS doesn’t come to stars overnight. It takes blood, sweat and tears to become a singing sensation or a music maestro – and the dedicated support and hard work of an artist manager such as Mpho Mphela.

Professionally known as Bhoza, she says a lot of work goes on behind the scenes to establish a new artist. “It takes a steady hand to make it all come together,” she says.

An expert at spotting fresh talent and managing artists’ careers, Bhoza owns Bhoza Event and Entertainment Management in Joburg and has eight artists, including DJs and singers, on her books.

She is a keen networker and loves to spot fresh talent. “I attend entertainment events and music launches as I am always on the lookout for original talent,” she explains. She also listens to the countless demo CDs people send her.

“When I spot someone whom I’d like to represent I approach them, but it usually happens the other way round: people approach me. Either way, I try to match their vision with the reality of the entertainment industry and what I can offer them.

“Once we’ve signed a contract, I oversee their day-to-day business affairs,” she explains.

This includes planning and promoting their careers, assessing their target market and honing their image as well as securing gigs and venues.

While there are many talented singers out there with big dreams, it is Bhoza’s job to turn those dreams into reality. “I advise and counsel artists on professional matters and make recording deals on their behalf.

“I also communicate with the media, event organisers and the public on things such as live performances and corporate or private functions that my artists will be attending,” she adds.

Read the full article in DRUM of 30 September 2010

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