The sky’s the limit for Bridgette Ramuluvhana

By Drum Digital
16 November 2015

With over 14 years of experience in product, brand, retail and aviation, Bridgette Ramuluvhana’s expertise has afforded her the opportunity to work for SA’s best low-cost airline, kulula.com.

Straight from varsity, Bridgette started her career at Revlon SA and worked there until left after becoming brand manager.

Before joining kulula.com, she pursued her career at Nike SA as their retail marketing manager. Today, she can be found on a flight or signing off some really funny kulula.com adverts. Bridgette has a BBA degree from the IMM Graduate School of Marketing.

We chat to her about helping make Mzansi laugh with some awesome airline marketing magic.

What does a marketing manager do?

It varies depending on the industry and the organisation. Some of the main responsibilities are to set the marketing strategy, manage supplier and agency relationships, evaluate customer and market research and look at opportunities to maximise your product portfolios for growth. In addition, you’re also entrusted to oversee a team of brand managers.

What are your qualifications?

I have a Bachelor of Business Administration (BBA) in marketing management.

Does experience matter more than qualification in marketing?

I think you need both. The qualification gets a potential employer to consider your CV. The more experience you have, the better the chance of landing your dream job.

Any advice for people interested in marketing?

If you’re still at university, you need to work on your marks – be the best in your class. In your final year, go out and look for an internship.

What challenges do you face?

Nothing comes to mind but for me the trick is to always do what you love – and everything else will follow.

What else do you wish to do in the marketing industry?

Long-term: I would like to be a commercial director – which is more than just working on marketing campaigns.

Are there opportunities for growth in your field?

Definitely. I’ve dealt with companies who specialise in promotional items, signage and activations. I believe that the challenge is to always be at the peak of your game and service your clients with care. In my view, you’re as good as your last proposal.

What’s the salary like?

It depends on your experience. You can earn anything for R32 000-R65 000 or more per month, cost to company, according to the latest statistics.

Check out this link for salary expectations and comparisons: http://bit.ly/1HpohBH

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