The social network

By Drum Digital
24 October 2011

Facebook and Twitter have recently been used to campaign for democracy in northern Africa. If these social networking sites can help to change a regime, imagine what they can do for your business.

Facebook and Twitter are all the rage these days. It seems that everyone – from powerful politicians to glamorous celebrities, bored housewives and techno savvy teens use these sites to communicate.

Research reveals that over the last decade, internet usage has increased by a mind-blowing 2?357 per cent in Africa.

A third of the continent’s population own cell phones, which means that there are more than 316 million mobile subscribers, many of whom use their phones to connect to the internet.

And in such a competitive market where prices are being driven down, the experts all agree that the internet has gone from personal luxury to a business necessity.

“If your business is not on the internet and a potential customer logs on looking for your kind of service, you’ve just lost a sale,” says Arthur Goldstuck, who works for World Wide Worx, a company dealing in technology research.

To grow a successful business in a society obsessed with social networks, it is vital to get your business on a platform where you will reach your market, adds brand specialist Musakalu Kabamba, who also owns Apelphy (pronounced apple pie) Brand Innovations in Gauteng.

The experts agree that the key is to pick the right business strategy for a specific social network.

Read the full article in DRUM, 27 October 2011.

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