Tyler Perry trademarks the term 'What Would Jesus Do'

By Drum Digital
07 July 2014

Atlanta-based entertainment mogul Tyler Perry has successfully trademarked the phrase whose initials have adorned the wrists of untold numbers of church campers or Vacation Bible School attendees.

The Hollywood Reporter reports that Perry had actually been in dispute for years with someone else who wanted to trademark the name, and won.

While it’s unclear whether Perry will move to stop church youth groups from using the phrase or wearing those ubiquitous WWJD bracelets, he has decided to let people say “Jesus” without handing him a royalty check, reports Access Atlanta.

“He included a disclaimer that he wasn’t attempting ownership on the exclusive right to use “Jesus” apart from “What Would Jesus Do,” the Hollywood Reporter said, citing the United States Patent and Trademark Office.

Source: Access Atlanta

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