UNSCRIPTED: “Yes I'm an ass” - DJ Sbu

By Mathawe Matsapola
21 October 2016

"I am the hardest-working person I know”

Controversial radio and television personality DJ Sbu says he agrees with those who call him an “ass”. He said this during his exclusive interview on Unscripted saying “Yes, I am an ass, meaning, ‘Always Sell Something’. I am the hardest-working person I know.”

The 37-year-old DJ, born Sibusiso Leope, is known for guerilla marketing when it comes to his products and says he is really hungry for success. “I have failed a lot of times, but I fail forward,” he explains. He adds that he is inspired by his daughter Waratwa and she is the reason he is running what he calls a “legacy project” such as his most -talked about energy drink MoFaya. “If I die today, my daughter will be well taken care of,” he says proudly.

The award-winning DJ opened up for the first time on Unscripted about the mistakes he has made in the past - in his love life, being a father, business and music.

Watch his interview here.

Watch video here.

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