Cape Town - Loyalty to a specific party is likely to be a major deciding factor when young urban South Africans go to the polls on 7 May.
According to TNS Global's first Omni study for 2014, President Jacob Zuma
's performance has declined considerably based on public opinion.
About 71% of people part taking in the study agreed that loyalty to a specific party will play a significant role in their voting decision.
Young voters aged 18 to 24 are just as likely to vote based on loyalty, the study found. In its finding TNS states that this could be because young people tend to hold the same political views as their parents.Which province is most loyal to the ANC? Take a look at our voting shifts map which indicates popularity of the ruling party and opposition.
Education also plays a role in that loyalty decreased as the level of education increases. Of the respondents with primary school education 76% agreed to vote based on loyalty, 72% with secondary school education and declining to 64% for those with tertiary education.
Loyalty based on race was also mentioned in the report with 75% of blacks feeling an obligation to a particular party, compared to 61% of whites.
As for the president's track record, more than half (58%) of the participants felt that Zuma is not doing a good job. During the duration of the study it was found that his popularity based on doing a good job declined from 43% in August 2013 to 34% in February 2014.Cyril Ramaphosa
's popularity was also under fire. He is almost as popular as he is unpopular: 38% thought he'd make a good president of the Republic, 31% agreed that he wouldn't be good and 31% were undecided.
TNS South Africa is a marketing and social insights company.