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Who's leading the election popularity contest? - analysis

2014-05-02 12:22
(Photo: IEC)
Cape Town - With elections day less than a week away political parties' campaigns are intensifying across all platforms.

With Oscar Pistorius postponed until next week all eyes were on elections this week - not only in the news media but also on social media.

Over a time period of 31 days the governing party enjoyed a lion's share of the press by just under 50%, according to a report compiled by media monitoring company Data Driven Insight (DDI) Africa.

Second and third were the DA and EFF receiving respectively 27.7% and 9.37% of coverage in the press. 

Leaders and the media

Over a 60 day period President Jacob Zuma has received the biggest piece of news coverage by about 55%, but EFF leader Julius Malema on Tuesday took Number One's spot by receiving 41.18% of the coverage.

This is largely due to Malema's explicit comment on SABC boss Hlaudi Motsoeneng that he [Motsoeneng] will be tossed like a used condom. Malema also thanked the ANC for firing him - a top story on News24 Tuesday.

DA leader Helen Zille also beat Zuma. The Iron Woman made headlines when the DA's second election TV ad were launched - and then "banned" and not-banned... so much confusion on Wednesday!

The majority of the political leaders this week focused on Nkandla, yielding more or less the same results throughout - about 23% of their attention on the president's homestead. 

Political parties this week

Thursday's statistics the DDI measured in a 24 hour period showed the ANC was still enjoying a major share of SA press on 36.51% (down from 38.43% during the past 24 hours). The DA is in close second position with 28.31% (up slightly from 28.24% during the past 24 hours). The EFF has dropped from 14.2% to 9.26% during this period. The SACP increased surprisingly from 0.78% to 6.61%.

When looking at media coverage over the past week, the DA (32.1%) is slightly behind the ANC (36.78%).

Most read on News24

The ANC caused quite some uproar when it was reported the ad hoc Nkandla committee were dissolved on Monday.

The most read article this week on News24 was one in which Malema said he will decide Zuma's fate. Of the other top stories were when Tutu said he's glad Mandela is dead, and expats voting abroad.



How the political parties did in terms of news coverage. (Source: DDI Africa)



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Read more on: politics  |  elections 2014

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