Blah Girls debut on MySpace
2008-11-08 14:15
San Francisco - Ashton Kutcher's irreverent online gossip cartoon show for girls is heading for MySpace.
The celebrity and the News Corp-owned social networking website announced on Thursday that the second season of Kutcher's freshly-launched Blah Girls will be streamed on MySpaceTV.
"The Blah Girls love MySpace," said Kutcher, who created the show with his Katalyst Media partner Jason Goldberg. "We are thrilled that the Blah Girls will soon find a home on MySpace."
Kutcher and Goldberg in September made a pilgrimage to San Francisco from Hollywood to debut the Blah Girls at a TechCrunch50 gathering of promising technology start-up firms.
The interactive online cartoon programme features three young female characters that dish the dirt on celebrities and pop culture in unabashed girl talk.
Aimed at teenage girls
An online social networking component of the programme aimed at teenage girls lets viewers chime in with comments and exchange emails with Blah Girls whose responses are personalised with artificial intelligence software.
"There are plenty of gossip sites, but ours is an original take written from the perspective of the teenage girl," Kutcher told AFP in an interview at TechCrunch50.
"It is not pot-shots at famous people. It is humour that takes on the notion of fandom."
Kutcher and Goldberg say their first online endeavour stems from their success reaching teenage audiences with television programmes such as Punk'd and Beauty and the Geek.
Katalyst is tuned into teenage demographics and companies interested in reaching that segment of the market, according to Kutcher.
Great fit for MySpace
"Blah Girls is a great fit for MySpace, as the content is designed for pop culture enthusiasts and mid-older teenagers," said MySpace chief executive Chris DeWolfe. "We expect the MySpace audience to connect with the Blah Girls."
Blah Girls episodes range in length from 45 seconds to two minutes and star animated teenagers "dedicated to spreading timely gossip and rumour," according to Katalyst.
"Since we launched the first season of the Blah Girls, we have been refining the content and working to find an ideal platform for the property," said Kutcher.