Julia designs Aids T-shirt
2008-08-29 10:09
Milan - Hollywood star Julia Roberts has returned to work with Italian fashion designer Giorgio Armani to raise money for the fight against Aids in Africa, designing a T-shirt to be sold under the Red label.
The Academy Award-winning actress has drawn the symbolic tree of life with the words "revolution.evolution.devotion" arching over its foliage.
The words are behind the acronym for Red, the name of a product-branding alliance to raise money for the Global Fund to Fight Aids, Tuberculosis and Malaria.
Under the scheme - the brain-child of U2 rock star Bono and Bobby Shriver, the nephew of former US President John F Kennedy - manufacturers channel a portion of the profits from Red-branded goods to the fund.
Over $110m raised so far
Money raised from events and product sales tied to the label have raised more than $110m since it began in 2006, according to a statement from Giorgio Armani.
The T-shirt designed by Roberts will go on sale in September both online and at Emporio Armani stores worldwide, a spokesperson for the fashion designer said.
Available for men and women, the T-shirt will also have her signature on the inside.
It is the second time that Roberts has worked with Armani for the Red label. The first time saw her use the same idea of the tree for a leather bracelet.
Armani also sells clothing, accessories, eyewear, watches, fragrances and jewellery under the Red label, offering 40% of the gross profit margin on sales to the fund.