Designers flaunt cheaper lines

2010-07-05 08:34
Paris -The summon of high fashion got a high street prelude on Sunday, as designers fielded spring-summer 2011 collections for their lower-priced second lines on the eve of Paris' rarified haute couture displays.

Vivienne Westwood, emerging French designer Anne Valerie Hash and Belgian design duo AF Vandevorst fielded their most commercial, most accessible lines, which were full of casual layered looks in light knits that looked like something someone would actually wear.

Known as Paris Fashion Days, Sunday's event was aimed at giving the second lines - which have long been seen as ready-to-wear's ugly stepsister - a high-glamour patina.

"Before, designers were almost embarrassed by their second lines," said Muriel Piaser, exhibitions director at Pret a Porter Paris, which organised the two-day-long event, held in a marble hall at Paris' former stock market. "In today's economic climate, that kind of attitude is no longer possible because the client has changed. Designers are now recognising that they can use their second lines, with their much lower price points, to promote their top ready-to-wear lines."

That was the case with Hash, who launched her second line, AVH by Anne Valerie Hash, with a catwalk show at Sunday's event - instead of fielding a haute couture show later in the week.

"For a small company like us, it wasn't financially possible to do both," Hash told The Associated Press in a backstage interview. "We needed a line that would boost the main ready-to-wear line, something inexpensive that would tap into the energy of streetwear."

Ready-to-wear

She served cuffed shorts paired with tanks and cardigans and elegant draped pantsuits in feather-light knits. The collection, to be manufactured in Eastern Europe, captured the relaxed Parisian chic that has become the trademark of both Hash's ready-to-wear and couture lines.

Knitwear was also at the heart of A Friend, Vandevorst's lower-priced line. The design duo layered knit tankdresses and cowl-neck sweaters over slouchy, drop-crotched leggings.

For Anglomania, Westwood delivered swingy dresses with waspwaisted bustier-belt hybrids and skintight jeans and sleeveless vests in metallic denim.

Paris Fashion Days will open its doors to the public on Tuesday, with runway shows by smaller, lesser-known labels including Pablo, French label Gerard Darel's second line.

The second lines, with their low price points and mass-market appeal, were at the opposite end of the spectrum from couture collections - where designers showcase their savoir faire with hand-sewn, made-to-measure gowns that cost as much as a car, or even several cars.

Paris' haute couture extravaganza starts on Monday, with luxury supernova Dior's ever-sumptuous, media-saturated display.

- AP
Read more on:    vivienne westwood  |  fashion
NEXT ON NEWS24X

Nothing for Mahala!

2013-10-09 09:02
SHARE:

Read News24’s Comments Policy

 

Inside News24

 
/Wine
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Bear Grylls’ top 10 things kids should do outdoors
Mountain unicycling – say WHAT?
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout

Jobs in Cape Town [change area]

Jobs in Western Cape region

Full Stack Developer

Cape Town Northern Suburbs
GT Recruitment
R18 000 - R25 000 Per Month

Interior Designer

Durbanville
Cozens Recruitment Group ( Western Cape)
R18 000 - R25 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Pushing too hard and doing too much may have left you feeling drained and overwhelmed. You may need time out to recharge and reset...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.