Passion could start trend
2004-03-15 12:20
Austin, Texas - Expect a slew of religious movies following the extraordinary success of The Passion of the Christ, said the head of the company that released the film.
"It will probably start trends and everything but at the end of the day, the films have to be pretty spectacular," said Bob Berney, president of Newmarket Films. "The audience, no matter what, is pretty discerning."
Berney was among several independent film distributors who spoke on Saturday during the South by Southwest film festival.
He said The Passion, Mel Gibson's graphically violent rendering of the Crucifixion of Christ, already has passed 2002's My Big Fat Greek Wedding as the highest-grossing independent film.
Greek Wedding made $241m; Berney expected that The Passion will have earned $260m through this weekend.
"The really interesting thing is that I think this shows that independent production and distribution can be at any level," Berney said of the film, which Gibson directed, produced and co-wrote and spent $25m of his own money to make.
Newmarket is being offered bigger movies but will keep its focus on independent fare, Berney said. Other recent Newmarket releases include Monster, which earned Charlize Theron a best-actress Oscar, and the critically acclaimed Whale Rider.
"Passion aside, it doesn't mean we want to do only big-release films," he said.
On the net:
www.sxsw.com/film
- AP