Shakira: SWC song an honour

2010-04-28 09:09
Waka Waka official single artwork

Waka Waka official single artwork

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New York  - Waka Waka (This Time For Africa), written and co-produced by global superstar Shakira with South African band Freshlyground has been chosen as the Official Song of the upcoming 2010 FIFA World Cup in South Africa.

"We are thrilled to have collaborated with Shakira on Waka Waka (This Time For Africa), especially as we feel that the song captures the spirit and energy of the African World Cup," said Zolani Mahola of Freshlyground. "We are certain the song will inspire people around the world to celebrate the gathering of nations at the place where it all started. Here in Africa!"

The song will be performed by Shakira with  Freshlyground at the Closing Ceremony before the FIFA World Cup Final on July 11 in Johannesburg Soccer City Stadium. All proceeds from the song will benefit FIFA's Official Campaign of the 2010 FIFA World Cup "20 Centers for 2010."

The song combines Afro-Colombian instrumentation and rhythms with a Soca beat and Southern African guitar. The chorus borrows from a favorite Cameroonian marching chant made popular by the group Golden Voices.

"The official song is as much awaited by the fans as the mascot or the logo. It is part of the identity of the world’s most exciting sport’s event. This song is the personification of the African rhythm and identity and sets the pace for this unique event. I am looking forward to hear the song throughout the tournament and watch it performed by Shakira and Freshlyground at the Final", said Joseph S Blatter, FIFA President.

"I am honoured that Waka Waka (This Time For Africa) was chosen to be part of the excitement and the legacy of the 2010 FIFA World Cup," said Shakira. "The FIFA World Cup is a miracle of global excitement, connecting every country, race, religion and condition around a single passion. It represents an event that has the power to unite and integrate, and that’s what this song is about."

Shakira continued, "African music is so inspiring and is poised to take its place on the global pop culture stage. I was proud to be able to work with one of South Africa’s most acclaimed groups, Freshlyground." The song was co-produced by Shakira's frequent collaborator, John Hill.



Football for Hope

The song will be launched on April 28 and made available for download through digital retail outlets the week of May 11. It also will be included on Listen Up! The Official 2010 FIFA World Cup Album to be released the week of May 31 by Sony Music Entertainment. A Spanish language version of the track, Waka Waka (Esto es Africa), will be made available in certain markets.

Proceeds from the album will benefit FIFA's 20 Centers for 2010 initiative, whose aim is to achieve positive social change through football by building twenty Football for Hope centres for public health, education and football across Africa, and other African charities.
 
In addition to her performance at the final match, Shakira will be one of the headline performers at the official FIFA World Cup Kick-off Celebration Concert on June 10, broadcast from Orlando Stadium in Soweto/Johannesburg South Africa.

The video for Waka Waka (This Time for Africa) will be available in mid-May in standard definition as well as in 3D.

Read more on:    freshlyground  |  shakira  |  2010 swc  |  music
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