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Shock jock bids farewell

2005-12-16 19:24
line

New York - Howard Stern, host of a syndicated show for 12 million daily listeners, bid farewell to his fans on Friday with a final show on terrestrial radio. On January 9, Stern makes his move to satellite radio - where his once-free speech will cost listeners $12.95 a month.

"Good morning, and welcome to the last show on terrestrial radio," Stern said to launch his grand finale. The show opened with a Stern-centric remake of the classic What A Wonderful World, and John Lennon's Imagine.

Stern later planned a two-hour midtown Manhattan party to say goodbye to any loyal listeners who turned up - and scores already had, despite a driving rainstorm. Stern planned to deliver an address to his radio fans, finishing up a quarter-century on terrestrial radio as arguably its most influential figure.

Risky business

Stern leaves behind a plethora of imitators spawned in the wake of his success, when his show enjoyed an unprecedented ratings run to hit No 1 in New York, Philadelphia, Washington and Los Angeles.

His move to Sirius Satellite Radio, while somewhat risky, comes with a huge financial reward: Stern signed a five-year, $500m contract to create two new channels for Sirius. The salaries, overhead and other programming costs come out of his windfall.

During his career, Stern evolved into the centre of attention in free-speech issues and censorship. Infinity Broadcasting paid $1.7m in 1995 to settle complaints by the Federal Communications Commission against Stern. In April 2004, Clear Channel dumped Stern from six stations because of his show's content.

Sirius is depending on Stern to reverse its money-losing ways. Since the 51-year-old shock jock announced his move last year, the number of Sirius subscribers jumped from 600 000 to more than 2.2 million. That figure is expected to hit three million by the end of the year.

- AP

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