Shock jock goes national in US
2004-10-06 21:08
New York - Top-ranked shock jock Howard Stern said on Wednesday he has signed a five-year, multimillion dollar deal with Sirius satellite radio that will allow his show to be heard in every market across the United States.
Stern, who starred in the 1997 autobiographical movie "Private Parts," will leave Infinity Broadcasting Corporation in January 2006 for Sirius, a national distributor of commercial-free music and sport programming.
Stern's show corners the radio market among males 18-49 years of age and ranks No. 1 in many of the 46 major markets where his show is broadcast.
"It has been my dream to have the top-rated show in radio since I was 5 years old," Stern said in a statement.
"Sirius - the future of radio -will take this dream to a whole new level as I bring my fans my show my way. It will be the best radio they will ever hear."
Sirius CEO Joseph Clayton called the deal "the most exciting and transformational event in the history of radio."
"He is an entertainment force of unprecedented recognition and popularity in the broadcast world, who is capable of changing the face of satellite radio and generating huge numbers of subscribers for Sirius."
- SAPA