Oprah signs $55m radio deal
2006-02-10 09:13
New York - Oprah Winfrey has signed a three-year, $55m deal with XM Satellite Radio Holdings Inc to launch a new radio channel beginning in September, Winfrey and XM announced on Thursday.
The new channel, "Oprah & Friends", will air programming on fitness, health and self-improvement topics with personalities that appear on Winfrey's TV programme, The Oprah Winfrey Show, as well as in O, The Oprah Magazine. It will also feature a weekly radio show with Winfrey and Gayle King.
The $55m deal is a far cry from the $600m, five-year deal that rival satellite radio broadcaster Sirius Satellite Radio Inc has with morning shock jock Howard Stern. XM also has signed other big programming contracts, including an 11-year, $650m deal for Major League Baseball.
Winfrey's new channel on XM will feature personalities that appear on her show and in her magazine including Bob Greene, Dr Mehmet Oz, and Nate Berkus.
XM and Sirius are locked in a fierce competition to sign up programming and new subscribers as they both strive to reach profitability. Each service costs about $13 a month and offers dozens of channels of commercial-free music as well as other channels of talk and news.
XM, which is based in Washington, DC, is the larger of the two, with more than six million subscribers, while the New York-based Sirius has more than six million.
- AP