Berlin Zoo wins fight for Knut polar bear trademark

2013-09-16 14:11
Late polar bear Knut is on display at the Natural History Museum in Berlin. (Markus Schreiber, AP)

Late polar bear Knut is on display at the Natural History Museum in Berlin. (Markus Schreiber, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Luxembourg - The Berlin Zoo emerged victorious on Monday in a legal fight involving its world-famous polar bear Knut, as an EU court rejected a bid by a British company to trademark the animal's name.

Knut IP Management had attempted in 2007 to register "Knut - Der Eisbaer" ("Knut - The Polar Bear") as a trademark for paper goods, clothing, shoes and sports articles, among other things.

That same year, the cub had made headlines around the world, after his mother rejected him at birth. Despite experts' recommendations to let nature take its course, zookeeper Thomas Doerflein bottle-fed the animal and nursed him into adolescence.

The Berlin Zoo challenged Knut IP Management's application by arguing that there was a risk of confusion with its own KNUD trademark.

The zoo received backing from the EU's trademark office and, on Monday, from the EU's General Court.

"There exists indeed a likelihood of confusion in German-speaking regions," the Luxembourg-based court said, dismissing the legal challenge brought by Knut IP Management.

The ruling can be appealed before the European Union's top court, the European Court of Justice.

The much-loved polar bear died in 2011 from undetected brain disease, but is commemorated by a bronze statue at the Berlin Zoo.
Read more on:    marine life

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.