Global green brands recognised

2013-06-12 14:01
Philips has built a set of solar powered floodlights in Cape Town. (Duncan Alfreds, News24)

Philips has built a set of solar powered floodlights in Cape Town. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - A global survey of brands revealed that motor manufactured to have the top green credentials.

According to brand consultancy Interbrand, Toyota, Ford and Honda commanded the top three slots in its Best Global Green Brands report.

Ford, in particular, jumped from 13th place in 2012 to demote Panasonic from second to fourth.

"What makes the annual Best Global Green Brands report unique and valuable is that it examines performance and perception in action," said Jez Frampton, CEO of Interbrand.

The survey highlights the impact of environmental awareness in business.

Energy costs

Companies seen to be "green" hope not only to secure cost savings, but also earn respect from consumers.

In SA, Vodacom and Woolworths have installed solar panels that have not only seen the firms reduce the running costs of their head offices, but also serves as an example of their commitment to environmental practices.

"We've got the stage now where we've saved about 27% on relative energy use from the benchmark we set in 2004 just through the efforts of our teams over that time," Justin Smith, Woolworths sustainability manager told News24 about the impact of the solar installation.

Renewable energy solutions are expensive, but they can reduce energy costs if managed correctly.

Vodacom insisted that it's R10m solar kit was an important aspect of its overall energy strategy.

"It's not a marketing exercise. Typically this installation here can feed the whole of the building and we even have excess energy we can put back into the grid," Chris de Jongh, manager of Repairs and Maintenance for Facilities South at Vodacom told News24.

Business customers are increasingly paying attention to a company's practices beyond the "till point", especially after the collapse of a factory in Bangladesh that killed 1 127 people.


A devastating factory fire also killed over 100 people and major retailers have backed a proposal to improve the safety of workers at Asian clothing factories.

"Sustainability continues to assert itself on the business agenda. Customers and stakeholders are holding businesses more and more accountable for sustainability performance, and businesses are working hard to ensure that their external perception reflects their internal efforts," said David Pearson, global sustainability leader for Deloitte Touche Tohmatsu Limited.

Here are the Top 10 brands in the Best Global Green Brands report:

1. Toyota
2. Ford
3. Honda
4. Panasonic
5. Nissan
6. Johnson & Johnson
7. Volkswagen
8. Danone
9. Nokia
10. Dell

- Follow Duncan on Twitter
Read more on:    vodacom  |  woolworths  |  renewable energy  |  environment

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.