Red racer Ferrari joins green revolution

2012-12-24 11:31

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Maranello - Italy's red racing giant Ferrari wants to go green, cutting emissions without sacrificing horsepower and working on a new hybrid model set to thrill pro-environment speed junkies.

"We're working on reducing energy consumption without forgetting that the symbol of Ferrari is performance," Matteo Lanzavecchia, head of development, told AFP at the luxury car-maker's historic factory in Maranello, a small town in the Emilia Romagna region.

"We've also managed to up horsepower to 100 while still reducing CO2 emissions by 30%," he said.

The sleek "California 30", one of the brand's most sought-after models with a price tag of $239 000, has been vamped up with the new technology - extra horsepower but weighing 30kg less than the previous version.

"We're going all out, not just using the lightest materials but making adjustments across the board. We have improved the brake system to reduce friction and the fan to reduce energy consumption," Lanzavecchia said.

And the green drive does not stop there: among the towering steel machines on the Maranello factory floor trees have been planted to control the air's humidity levels.

The most recent buildings have also been built with vast glass bays to allow more light in and slash electricity consumption.

The hybrid car - set to hit salesrooms in the next few months - aims to lure customers not only with its green credentials but also the promise of an off-piste taste of a Formula One experience.

It will have the Kinetic energy recovery system (KERS) used in the famous racer - which recovers energy during braking and stores it for future use - "to reduce consumption but also capture the thrill of driving a Ferrari", Lanzavecchia said.

Personal stylist

The luxury brand has managed to avoid fallout from the economic crisis which hit the standard automobile industry.

Last year 7 200 Ferraris were sold around the world, up 10% from 2010, and the company's turnover this year has shot up over the two billion euro level for the first time in its history.

As well as focussing on emerging markets, the brand has been tempting clients with "personal stylist" services and gadgets to gussy up the inside of gleaming new Ferraris.

"There are opportunities all over the world. Of course, we are more prudent about some markets such as Europe, but there are others where the economy is growing - China, Indonesia, Malaysia or the United States," commercial director Enrico Galliera said.

For a small fee - up to half the cost of the vehicle - customers can personalise the car's interior with cashmere, peccary or teak and choose their favourite model of seats, seat-belt, HI-FI system and touch-screen.

"We have personal designers who help the client choose and give him advice," Nicola Boari, head of the personal shopper system, said in the factory's workshop.

Nearby, women in red overalls cut out metres of fabric for the cars' interiors, tailoring them specially for each new owner.

Anything goes - as long as it stays within the limits of good taste and conforms to Ferrari's glossy and seductive "Italian style".

"We would never let a Ferrari leave our factory with crocodile-leather seats or our trademark horse symbol done in diamonds," one of the stylists said.

The extras may cost, but that does not seem to put eager customers off - around 98% of them choose to jazz up their brand new racers.

Read more on:    italy  |  environment
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Camping gear!

We’ve got all your camping must have’s right here at mind blowing low prices. Check them out now!

Herbex – buy 3 & get 1 free!

Fat burn packs, appetite control chewies, stretch mark cream and more. Offer valid while stocks last. Shop now.

30% off Jinger Jack handbags

Spice up your wardrobe and save 30% on stylish Jinger Jack handbags. Offer valid while stocks last. Shop now!

Buy 3 books & pay for 2

The cheapest of the 3 books will be free. Offer valid while stocks last. T&Cs apply. Shop now!

Deal of the week!

Hisense 40” Full HD LED Television now R3999. Offer valid while stocks last. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Today is a good day to network and share your ideas and thoughts with your colleagues and friends. Information overload is...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.