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Bonang is the brand ambassador for Ipanema

By Faeza
30 September 2016

Thursday, 29 September 2016: Ipanema, creator of the world’s hottest summer footwear, has announced that South Africa’s favourite sweetheart, Bonang Matheba, will be its new continental brand ambassador across Africa, bringing her elegant touch and love for fashion to the soulful, summery brand.

South Africa’s sweetheart to take over from Gisele Bündchen as Ipanema’s Africa ambassador.

Named after the iconic Ipanema beach in Brazil, the brand’s fashionable yet relaxed feel has long been associated with Brazilian-born beauty and famous model, Gisele Bündchen. Ipanema’s decision to bring Queen B on-board as the quintessential African ‘Ipanema Girl’ is a bold move for the brand, reflecting a shift towards a more afro-centric focus.

“Ipanema celebrates the vibrant Brazilian energy so inherent in its culture, colours and people. Bonang was the obvious choice to be the continent’s ambassador as she resonates so deeply with Africa’s unique energy, style and the beauty of its people,” says Donny Christoforakis, Managing Director at Intershu Distributors.

“We believe Bonang’s iconic style and love for all things beautiful, combined with Ipanema’s stylish footwear is the start of new era that the South African and African market will echo and appreciate.”