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Creative industry gathers in style at prestigious Loeries Awards

By Faeza
17 August 2015

Deemed the Oscars of the brand communications world, there’s little to rival the glamour and extravagance of the Loerie Africa and Middle East Awards. Celebrity A-listers, creatives, consumer forecasters and members of the media world descended on the tropical and majestic KZN province to crown this year’s most innovative and thought leading campaigns at the 2015 award ceremony. The Creative Week culminated with the prestigious awards held on Sunday, 16th August at the remarkable Durban International Conference Centre (ICC).

The illustrious awards are hosted annually to honour South Africa’s outstanding brand communications specialists in direct marketing, architecture, live events, digital media, video, design, print and radio advertising who have pushed the envelope and proven to be head and shoulders with international standards. Over the years, the Loerie Africa and Middle East Awards have become one of the highly anticipated events on the social calendar.  Year on year, they continue to draw some of the country’s top media personalities and this year promises to deliver nothing but the glamour that is synonymous with our most loved red carpet stars.

“As a creative, I appreciate the Loeries as they highlight the blood and sweat that goes into creating great work. I ejoyed celebrating the people that continue to produce outstanding work and feed us content that encourages us to engage with on a daily basis”, said Actor/Model Maps Maponyane.

Some of the esteemed guests at the awards included KZN Premier Senzo Mchunu, Isibaya’s Nomzamo Mbatha, Marketing Extraordinaire Khaya Dlanga, Actor Thapelo Mokoena, Rapper AKA, Actor/Model Maps Maponyane, Idols Judge Unathi Msengana, Youtube sensation Suzelle DIY, Vuzu’s Denise Zimba, Uzalo’s Kay Sibiya and Sihle Ndaba.